Coolwall® coatings are engineered to deliver exceptional performance far beyond what conventional exterior paints can offer. Using advanced infrared heat-reflective technology, COOLWALL® helps reduce exterior surface temperatures, keeping buildings cooler and more comfortable even in intense sun. This not only improves indoor comfort but can also significantly reduce air conditioning usage, leading to lower energy bills year after year. Tested by the U.S. Department of Energy, COOLWALL® has been proven to help reduce heat absorption, extending its benefits well beyond aesthetics.
In addition to energy efficiency, Coolwall® offers long-lasting durability and fade resistance. Its advanced formulation resists chipping, peeling, and deterioration while maintaining vibrant color for decades. The coating also helps protect against moisture intrusion, mold, and mildew—minimizing costly maintenance and repairs. Environmentally friendly and low in VOCs, TEX•COTE® COOLWALL® is a smart investment for homeowners, businesses, and government facilities seeking to improve curb appeal, increase property value, and enjoy sustainable, long-term protection.
On hot days, your home’s exterior walls can absorb up to 90% of the sun’s radiant heat—even light-colored walls aren’t immune. This trapped heat seeps indoors, making your living spaces warmer and less comfortable. To combat the heat, many homeowners rely heavily on air conditioning, but that comfort comes at a cost.
A typical central AC system uses about 3,500 watts (3.5 kWh) every hour, and in many regions, cooling a modest-sized home can require more than 1,500 hours of operation each year. COOLWALL®—an advanced exterior coating system tested by the U.S. Department of Energy—can help. By lowering exterior surface temperatures\*, COOLWALL® keeps your home cooler, reduces AC usage, and helps cut energy bills while enhancing comfort.
Comparing energy use on colors that are different than the color previously applied to a homeowner's home will give inaccurate results. Even though COOLWALL® is typically over 200% more reflective in dark colors compared to traditional paint in the same color, darker colors will inherently absorb more infrared radiation leading to increased heat build-up and lighter colors will reflect more (IR) infrared radiation leading to decreased heat build-up. The color chosen for the DOE study was "Underseas", which is a medium color. Comparing the same color in a traditional paint to COOLWALL® for this color, we are over 100% more reflective. This is what DOE used in coming up with their cooling cost savings chart. When comparing dark colors to the same or similar color in COOLWALL®, these darker colors will yield higher savings. (The increase in reflectivity with COOLWALL® for dark colors is more substantial than the increase in reflectivity for lighter colors.)
*must be a Florida homeowner to qualify for giftcard*
